New marketing Technology

New technologies are helping marketers and sales people draw sales more successfully. promotion automation packages now play a giant role in aiding this process. Fundamentally, promotion automation systems automatically move prospects down the sales funnel. To give you an idea of the flexibility of a marketing automation product, I have listed the following campaign that has been used productively by different real estate agents.

1) Lead capture – A potential client ends up on a website where a form can be filled out.

2) When a prospect fills out the form, they are immediately emailed the area report that I promised on the landing page. Different geo-targeting advertising systems such as AdSense can be used.

3) Now the marketing automation system sends out an automatic email that looks like it is personal and from the real estate agent. Included in the email is the agent’s contact information so the prospect can call, or if they reply to the email, it is sent directly into the real estate agent’s regular email account. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their web listing presentation.

4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The email may also ask the prospect’s communication preferences.

6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.

5) As part of the product, an automated notification may go to the agent telling them to physically call the prospect.

7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.
A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, promotion automation system puts a to-do action to notify you to call the prospect and follow up.

Marketing automation systems are fantastic tools to systematically walk a prospect down the path to becoming a client.

Fsbo leads from the Redex provides real estate agents with a continual list prospective customers.

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