Any Web marketer who’s been in the enterprise for the previous few years ought to understand how important Squidoo is as a tool for constructing a enterprise and advertising and marketing through the ‘net. In this article, we’re discussing effective promotion strategies for Squidoo lenses in an effort to get higher targeted publicity on your lenses. No matter if your site is about “blessed herbs colon cleanse” or “electronic gadgets,” you’ll find the following tips to be both profitable and easy to follow.
One of the things that works really well with Squidoo is search engine optimization. This is such an effective method because your lens will gain high rankings since Squidoo is an authority site. The only way to do this, though, is to take advantage of Squidoo’s power in the search engines and effectively optimize your lenses. You can do this by ensuring that your content is keyword targeted and that your title includes the keywords. Unfortunately, many ignore a vital tip and that is using the tags you can include in your lens. Squidoo allows you to add up to forty tags for every lens that you have. You can safely use between ten and twenty to maximize your SEO efforts. Tags help search engines navigate and understand content, which is why they are so important. You can improve the rankings of your lenses in the search engine page results this way. Make sure that the tags that you add are a combination of single keywords/phrases and are unique just like your content. Also, you mustn’t forget to activate the “contact me” button on your profile in Squidoo. Once the traffic starts coming in, people will be have a way to get in touch with you without you having to provide them with your email address.
Your lens needs to be highly relevant to your niche before the search engines are going to send any good will in your direction. For example, if your lens is about “dog training” then don’t write about gardening because that will not only confuse your readers but also bring down the value of your lens in the eyes of the search engines. Provide content that is extremely targeted and you’ll provide a much better service to your visitors. Doing this also raises the odds of receiving recommendations through word of mouth traffic.
You also want to ensure that you use your daily communication to inform people of your lens. For example, you can promote your lens in your email signature or even on your business card. You need to be inventive and to let people know about your lens through word of mouth. This will give you a unique opportunity to drive traffic to your lens from various sources.
The bottom line is that it isn’t a huge investment of time, energy, or money to promote a Squidoo lens. Once the momentum has been put into place you won’t have to work nearly as hard to keep it going.
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